01 Hour Strategic Consultation: Why Should You Have One Before Implementing a Solution?
Businesses often start a technology project with the question: “Which tool should we use?” But before that question comes an even more important issue: what does the business actually need to solve? A website, collaboration platform or CRM can all be good tools, but not every tool is suitable for the same business at the […]
Digital Front Door and Digital Office: Essential Infrastructure for SMEs to Break Through
“Digital Front Door” & “Digital Office”: The Essential Infrastructure Duo for SMEs to Break Through Digital front door and digital office are two fundamental foundations that a modern business should build from its early stages. One helps the business present itself professionally to customers, partners and the market. The other creates an environment for the […]
Sales Management Through Data: Building a High Performing Sales Team
Sales management through data is not simply about having skilled salespeople. Businesses also need to know what the team is doing, where opportunities are and what is actually driving revenue. This is where Sales management through data becomes the foundation for building a sales team that can grow sustainably. Sales Management Through Trust: When CEOs […]
CRM and Conversion Rate: 3 Key Differences Businesses Need to Know
CRM and conversion rate are closely connected in how businesses track and improve Sales performance. Conversion rate shows how many leads become actual customers, but this number alone does not tell a business why an opportunity is closed or why an opportunity is lost. When there is no CRM, businesses can still track customers and […]
Prepare Data Before Using CRM: 5 Steps SMEs Should Not Skip
Prepare Data Before Using CRM is a step that many SMEs tend to overlook. Many businesses think that simply choosing software, importing a customer list and starting to use it is enough. But if data is scattered across multiple Excel files, each employee stores information differently, or the data contains duplicates and inconsistencies, moving everything […]
Revenue Funnel: How Healthy Is Your Business Revenue?
Increasing revenue does not necessarily mean that the revenue funnel is healthy. A business may continuously generate potential customers while its conversion rate declines. The Sales team may have many opportunities, but most of them remain in the Pipeline for too long. Revenue may still meet the target, while the time from receiving a customer […]
3 Mistakes That Cause SMEs to Lose Potential Customers
Potential customers do not always disappear because the product is not good enough or competitors offer more competitive prices. In many cases, opportunities are lost in small gaps within the process: a message that receives a response too late, a call that is not made on schedule, or important information that exists only in an […]
Comparing 8 Popular Hotel PMS in Vietnam: Which PMS Should You Choose?
Choosing the right hotel PMS is one of the most important technology decisions a hotel can make. The decision may take only a few days, but it can affect the way a hotel operates for many years. The right system can become the foundation for connecting CRM, reporting, customer care and other technologies. On the […]
Hotels in the OTA Era: PMS, Channel Manager, and CRM
Hotels in the OTA Era have changed significantly compared to the past. A guest can search for a room on Booking, compare prices on Agoda, make a reservation on their phone, and within just a few minutes, the information is transferred to the hotel’s system. But behind a simple booking is an entire chain of […]
How to Prevent Customer Data Loss: Stop Relying on Sales Teams’ Personal Zalo Accounts
Customer data loss is no longer a rare incident. It has become one of the biggest risks facing many businesses, especially when the entire sales consultation and customer nurturing process takes place through Sales representatives’ personal Zalo accounts. While this approach may be convenient during the early stages of business growth, it creates significant challenges […]
