B2B vs B2C in CRM: Key Differences That Impact Business Operations and Customer Retention
B2B vs B2C in CRM is one of the most important considerations when designing an effective customer management strategy. You may have invested a significant budget in implementing a CRM system, expecting rapid revenue growth. But the reality is different. Employees complain that the system is difficult to use, customer data keeps growing without generating […]
Business Digital Transformation: Operational Lessons from Vietnam’s National Digital Identity Verification Campaign
Business digital transformation has become an urgent priority, and Vietnam’s recent mobile subscriber information standardization campaign is one of the clearest real-world examples of this trend. According to major news outlets such as Dan Tri, VnExpress, and Thanh Nien, completing facial verification through VNeID before the required deadline became essential to avoid service interruptions. From […]
What Is a Customer Journey? The Hidden Reason Businesses Lose Customers Without Realizing It
What Is a Customer Journey and Why Does It Matter? A customer journey is the complete experience a customer has with a business, from the moment they first become aware of a brand to the time they return as a loyal customer. According to Salesforce, the customer journey includes every touchpoint where customers interact with […]
What Is an OTA in the Hotel Industry? 5 Risks That Can Cut Your Revenue in Half
In the hotel industry, an OTA (Online Travel Agency) is an online intermediary platform that allows travelers to search, compare, and book hotel rooms. Well-known platforms such as Booking.com, Agoda, and Expedia are among the largest OTAs dominating the global market. Simply put, an OTA functions like an online marketplace for hotels. Instead of visiting […]
